This book offers a scientific approach to marketing based on Seven Fundamental Building Blocks (the DNA of Marketing) combined with unique systems and structures invented by the author, such as Universal Marketing Structure™. This approach has been proven to work in the real world in virtually all industries and under all known conditions around the world.

Unlike most marketing books that are based on the 4P's of Marketing, this one adds the additional fundamentals of Corporate Image, Positioning, and the Marketing Information System to round out the basic building blocks. More importantly, it does not stop there. It adds such unique inventions as Universal Marketing Structure, Universal Web Structure, Lock and Key Branding system, The Moving Buying Window, Corporate Image System, Distribution Structure Model, Moving Buying Window, Product Design Model, Sales Booster Selling System, and Relationship Building Model.

• Learn the marketing basics that business people at every level need to know to achieve success.
• Learn practical techniques that have been proven in the marketplace - a guarantee for immdeiate results.
• Learn proprietary methods and systems that have been invented by the author and proven in the real world.

I am writing you to thank you for being such a superb and positive influence on my career choice, Marketing. The passion with which you have professed Marketing was and still is very contagious and I am sharing that passion, which is the sole reason for my career choice.

Hermann Eichholzer
Annenberg School of Communications, USC

Ira S. Kalb, is President of Kalb & Associates, a consulting and training firm that specializes in marketing, sales, management and business systems, K&A Press, a publishing firm that publishes books and articles written by Kalb & Associates consultants, and Out-of-this-World Marketing, a firm that creates marketing materials that effectively sell. He also teaches courses in marketing, international management, business systems and sales for major universities around the world as well as a variety of other organizations and private corporations.