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Using step-by-step instructions, sample cases, easy to understand worksheets and real life examples, The Real Estate Recipe provides the disciplines and analytical tools essential to successful apartment property investing.

This book offers a scientific approach to marketing based on Seven Fundamental Building Blocks (the DNA of Marketing) combined with unique systems and structures invented by the author, such as Universal Marketing Structure™.

Using practical examples, the book demonstrates how taxes paid on the disposition of property can erode a property owner’s net worth. It also demonstrates how doing a section 1031 exchange can help prevent that erosion.